Introducing ghd aura™, a ground-breaking drying and styling tool, set to revolutionise the way you dry your hair. Developed by styling experts and scientists, ghd aura™ is the first tool to offer exceptional styling benefits whilst it dries, making it easier than ever to achieve salon results at home. The brand new Laminair™ technology delivers a 65% more concentrated, non-turbulent air stream so when working on one section of hair, all other sections stay undisturbed, allowing precision and control. Giving you shine: unlike other hairdryers, Laminair™ technology aligns hair in a single direction, creating a focused airflow with even speed and temperature, leaving hair ultra-smooth and 38% shinier*. The breakthrough Cool-Wall™ technology keeps the casing and nozzle cool to touch at 44 ̊C, versus 126 ̊C. This innovation allows you to get closer to the scalp giving increased root lift and volume, setting your style as it dries. The next generation brushless motor means ghd auraTM is smaller, lighter and 60% quieter*. Economically built, the ghd aura™ also makes financial sense, consuming 17% less electrical energy*.
*compared to the latest model of the leading professional brand